Archer’s rigorous analysis sets us apart from other investment managers. Through the years, our management team has gained a rare ability to see potential where others don’t and to avoid investment traps that intrigue others.
The key to our success is that we do not invest in markets or sectors, but in individual securities. We build our portfolios one stock at a time, using careful, fundamental analysis. Every single stock has to earn the right to be included in our portfolios.
The returns a company generates on every rupee invested measures how effectively that company is putting its shareholders’ capital to work. Assessing this financial productivity is an important part of our research process, as it is crucial to our assessment of a company’s value.